Thursday, February 12, 2009
PR Opportunity Pipeline
I thought I'd post this "behind the scenes in PR" chart. My total pipeline or "PR opportunities" is currently 210; it was close to 250 at the end of last year, before I reset the "complete" row. In 2008, we made 42 announcements! All in all, I've churned through 120 opportunities before I put them in the "dead" pile.